February 25th, 2009
Posted in News

The New York Times referred to our marshmallow as a bite of heaven.

Every so often, a new group of future customers are introduced to our marshmallows.  It never ceases to amaze me how surprised they are after the first taste.  My family has been making our own marshmallow since the 1920′s when my grandfather Julius became a penny candy manufacturer.  The recipe did not change when my dad opened JoMart in 1946.  Although he set out to make a better quality product, he adopted his father’s marshmallow and made it his own.  There has never been a need to try and improve it.  I realize I could spin a great story about the origin of the recipe.  Truth be told I never found out where the recipe originated. Maybe pirates or vikings developed it.

Our marshmallows are markedly different from the kind that come in a bag, and taste best when set on fire.  They are fluffy, really, really fluffy.  When you pick up one of our freshly made chocolate covered marshmallows, it feels weightless.  Then comes that first bite.  Sweet, but not so much, rich, and oh so satisfying.

The most popular flavor is vanilla.  Where did the phrase plain vanilla come from?  There is nothing plain about it.  We use Madagascar vanilla.  It is as plain as a canvas.  It provides the perfect backdrop to build and build flavor.  Take your time- go slow, savor each and every bite.

Our current flavors are vanilla, vanilla chocolate chip, caramel, brown-bottom, s’mores, chocolate, maple, maple nut, coffee & raspberry jelly.  From time to time we get requests ranging from banana to jalapeno. There are no artificial flavors used in any of our products.